ILLUSTRATIVE BRANDING CAMPAIGN
We were tasked with branding a fictional eating or drinking place for this UJ second-year project. The branding included a primary logo, secondary logo, menu, and mural.
The concept behind Eureka Tea Shop was to encompass the history of tea as well as to consider the representation of tea in literature. Combining these two elements added creativity to the branding and made it unique so that it could stand out from competitors. These concepts can be seen in the comprehensive brand design, but more specifically in the colour and illustration choices. Lastly, the requirement to illustrate this branding campaign allowed for a much more personal touch and expressive, hand-lettered text.
